Today we publish part 2 of 2 of the January 2023 edition of our proprietary McDonald’s Franchisee Survey. This report focuses on franchisees’ thoughts as to the “Best Burger” (a.k.a. “Better Burger”) initiative – involving cooking with smaller batches of beef patties, adding onions while the burgers are on the grill, etc. — that McDonald’s is implementing in the U.S. over the first six months of the year. This report also provides some general thoughts from the franchisees about any topic currently at the forefront of their minds.
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McDonald’s plans to release its Q4 earnings before the market open on Tuesday, January 31st. Ahead of that, we publish part one of our two-part, proprietary McDonald’s Franchisee Survey today. (Look for part two, which will discuss franchisees’ views about the “Best Burger” initiative, later this week.)
Starbucks plans to report its fiscal Q1 2023 (calendar Q4 2022) earnings after the market close on Thursday, February 2nd (two weeks from today).