Over the last 10-15 years, multiple large restaurant concepts have launched a breakfast daypart in the U.S., with varying degrees of success (or lack of it). These concepts include three of the largest (top-ten sized) U.S. restaurant concepts, Taco Bell (4th-largest domestic restaurant concept, as ranked by U.S. systemwide sales), Burger King (7th-largest), and Subway (8th-largest). Which brings us to the question: which large, quick-service restaurant concept that doesn’t currently have a meaningful breakfast business, might have the courage one day to launch a breakfast business?

Recently, Domino’s, Pizza Hut (owned by Yum Brands [YUM; Neutral, $132.88]), and Papa Johns all reported their Q3 2024 U.S. same-store sales. In this report, we discuss how these same-store sales results — and potential results for full-year 2024 — relate to these three concepts’ average unit volumes (AUVs). We further discuss what this means for the companies, and their stocks.