McDonald’s plans to release its first-quarter earnings before the market open on Thursday, May 7th. Ahead of that, we publish part two of our two-part, proprietary McDonald’s Franchisee Survey today. For part one, click on:
McDonald’s plans to release its first-quarter earnings before the market open on Thursday, May 7th. Ahead of that, we publish part one of our two-part, proprietary McDonald’s Franchisee Survey today.
Data out today from the U.S. Census shows that restaurants’ market share (with grocery stores/supermarkets making up the other component) was 56.8% in March 2026, -20 basis points below the all-time monthly record of 57.0% set in February 2026. So, even though same-store sales for most large restaurant concepts during Q1 2026 left something to be desired, this dynamic does not appear to be due to consumers meaningfully shifting their food spend to grocery stores and supermarkets.