
Restaurants: Market Share vs. Groceries/Supermarkets Expands by +60bp Year-to-Year in January
Data out today from the U.S. Census shows that restaurants’ market share (with grocery stores/supermarkets making up the other component) was 56.5% in January 2026, a mere -20 basis points below the all-time monthly record of 56.7% set in November 2025. So, even though same-store sales for most large restaurant concepts during the first part of Q1 2026 left something to be desired, this dynamic does not appear to be due to consumers meaningfully shifting their food spend to grocery stores and supermarkets.



