
Pizza Sector: Examining Customer Satisfaction and Food Quality by Brand (3/4/26)
Intouch Insight recently published the 2026 edition of its annual “Pizza Delivery and Carryout Study.” In this publication, the results from 600 mystery shops across ten different pizza concepts were examined. These brands include Domino’s, Pizza Hut, and Papa Johns – the publicly-traded pizza concepts that rank #1, #2, and #4 in terms of domestic systemwide sales within the pizza sector. In general, this report from Intouch Insight is the most comprehensive report of its type — focusing on the pizza sector — that we have come across in our 25+ years of researching the restaurant industry. Today, we look at results from the Intouch Insight report in the critical areas of Overall Satisfaction by Brand, Food Temperature by Brand, and Pizza Taste Rating by Brand.



