YUM: Taco Bell Tests its Version of McCafé, Called Live Más Café
We have learned that Taco Bell is testing what looks to be its own version of McCafé (the “concept within a concept” from McDonald’s [MCD; Buy, $290.29]). We could learn more about the “Live Más Café” test platform when Taco Bell/Yum Brands hosts an Analyst Meeting in Los Angeles on Tuesday, January 28th. But here is what we have learned so far…