Has the Deceleration in the Restaurant Spending Growth Rate Bottomed Out?
Data out today from the U.S. Census shows that restaurants’ market share (with grocery stores/supermarkets making up the other component) was 56.1% in September 2024. This 56.1% figure is only -20 basis points below the all-time monthly record. However, it’s up by only +30 basis points year-over-year. This is the second-smallest year-over-year market-share gain for the restaurant industry since it gave up -710 basis points of share in a pandemic-affected February 2021 (which lapped a pre-pandemic February 2020).