WEN A Look at Potential Details for Wendy’s Upcoming Loyalty Program

By Mark Kalinowski Published on June 30, 2020 at 12:00 AM

Wendy’s (WEN; Neutral, $21.66) is getting closer than ever to launching its loyalty program — apparently to be called “Wendy’s Rewards” — for U.S. guests. On Wendy’s May 6th conference call, CEO Todd Penegor stated that “As we have stressed before, frequency remains an opportunity for us. And it will be more important than ever, as normal routines resume in the months to come. We will be looking to our loyalty program to help us solve for this, and the team has been preparing diligently for a launch in the near future. We believe that we have built a loyalty program that people will love. And we could not be more excited to get this into the hands of our customers.”

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