YUM: What Concept Could Yum Acquire Next?
On January 6, 2020, Yum Brands announced its plan to acquire The Habit Burger Grill, which as of full-year 2019 was the 17th-largest burger concept in the U.S. (in terms of domestic systemwide sales, at $450+ million), and in the top 100 overall. The Habit Burger Grill is meaningfully smaller than Yum’s core brands of KFC, Taco Bell, and Pizza Hut. As such, the acquisition of Habit (which closed on March 18, 2020) suggests that: (1) Yum Brands may be generally acquisitive in the future (incidentally, in keeping with current general industry trends), and (2) it isn’t hesitant to make an acquisition that it believes will create shareholder value in the long term, even if the size of that acquisition isn’t all that large relative to its core brands today.