SBUX Details of the Upcoming Starbucks Rewards Loyalty Program Changes
By Mark Kalinowski
Published on March 3, 2019 at 12:00 AM
On its January 24th conference call, Starbucks (SBUX; Neutral) management commented that “Starbucks Rewards continues to be a powerful enabler of loyalty and we are thoughtfully evolving the program to provide greater choice and flexibility for Rewards members. We will enhance the program this spring to enable loyalty customers to earn and redeem more quickly and redeem those awards across a broader range of items in our stores.” In this report, we report on what we hear will be the changes to the loyalty program (timing likely to be April or May).