DIN Updating our Q4E19 Same-Store Sales Forecast for IHOP
By Mark Kalinowski
Published on January 3, 2019 at 12:00 AM
Following our data-driven checks, we increase our Q4E 2018 same-store sales forecast for IHOP by +70 basis points, to a new “sell-side high” (according to Consensus Metrix data) of +2.0%. IHOP, the largest family dining concept in the U.S. as determined by domestic systemwide sales, likely benefited from family dining’s robust November 2018 (which will end up as either the best month or the secondbest month during 2018 for family-dining sector same-store sales) and strong start to December 2018.