SBUX Correlating U.S. Same-Store Sales and Growth in Starbucks Rewards
By Mark Kalinowski
Published on December 10, 2019 at 12:00 AM
In theory, accelerating Starbucks Rewards (U.S. loyalty program) active membership should lead to better Starbucks U.S. same-store sales. But does it, or not? In our correlation of these two metrics over the last 16 quarters, we find that there is indeed a positive correlation.