MCD Our Latest Proprietary McDonald’s Franchisee Survey Says…
By Mark Kalinowski
Published on January 25, 2019 at 12:00 AM
Based on the results of our latest proprietary McDonald’s Franchisee Survey, we adjust our Q4E U.S. same-store sales forecast upward by +40 basis points, to +2.6%. In the previous 79 iterations of the McDonald’s Franchisee Survey, the survey result has been within 200 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 72 times (91.1% of the time), and within 100 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 55 times (69.6% of the time).