Updating our Q2E19 Kalinowski Quick-Service Burger Same-Store Sales Index

By Mark Kalinowski Published on May 13, 2019 at 12:00 AM

With this report, we increase our data-driven Kalinowski Quick-Service Burger Index for Q2E by +100 basis points to +3.3%. This figure is based on our latest proprietary checks/data as regards same-store sales performance for this segment during April 2019 and the beginning of May 2019.

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MCD Updating our Forecasts 2019

By Mark Kalinowski Published on May 12, 2019 at 12:00 AM

Given our latest data-driven checks, we raise our Q2E same-store sales forecast for McDonald’s U.S. by 60 basis points, to +4.6%, placing us 60 basis points above consensus (according to Consensus Metrix data) and also as the second-highest forecast in this regard on the sell-side. We believe McDonald’s continues to benefit for a number of reasons, some of which we pointed to in our May 6th report “April Burger-Sector Sales Trends Compared to March…” — we encourage you to read that report if you have not yet done so.

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MCD (Post-Call) Weak Same-Store Sales Trends Not Today

By Mark Kalinowski Published on April 30, 2019 at 12:00 AM

Earlier today, McDonald’s (MCD; Buy) reported its Q1 EPS of $1.72, above our $1.71 forecast, but below the sell-side consensus of $1.75. But the real story is that U.S. same-store sales rose by an unexpectedly robust +4.5%, easily surpassing our above-consensus +3.2% projection. McDonald’s attributes the strong showing to “successful promotions, including the Bacon Event, the 2 for $5 Mix and Match deal, and Donut Sticks, as well as a net positive impact from our Experience of the Future deployment.” On this latter front, management noted on today’s conference call that this is the first time ever that it can make this statement. We look for this effect to continue in coming quarters.

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