DIN Which Way are the Winds a-Blowin’ at Applebee’s
By Mark Kalinowski
Published on January 28, 2019 at 12:00 AM
Following our data-driven checks regarding Applebee’s, we increase our Q4E 2018 same-store sales projection for that brand by +80 basis points, to a new “sell-side high” of +4.0%. We believe that Applebee’s — the nation’s largest casual dining concept, as measured by domestic systemwide sales — in particular enjoyed a solid December, during which time the Neighborhood Drink of the Month was the Dollar Jolly (lapping December 2017’s $1 Long Island Iced Teas), as well as a successful November (which featured $2 Bud Lights — Dilly! Dilly! — as compared to no nationwide drink special during November 2017; also, Bigger, Bolder Grill Combos were brought back as a featured promotion in mid-November 2018).