YUM Don’t Fear the Reaper
By Mark Kalinowski
Published on November 5, 2018 at 12:00 AM
Breaking news! In addition to the Reaper Ranch Fries/Reaper Ranch Fries Supreme and Reaper Ranch Quesarito that we have written about previously (initially in our reports dated August 16th and October 21st, respectively), Taco Bell — owned by Yum Brands (YUM; Buy) — is also considering/testing a Reaper Ranch Fries Burrito (see following figure).