By Ryan D. Lavender
Published on January 26, 2021 at 3:15 PM
Today we publish part 2 of 2 of the January 2021 edition of our proprietary McDonald’s Franchisee Survey. Much of this report focuses on relations between U.S. franchisees and corporate. As we noted in the part 1 report published late last week, we asked our franchisee respondents to quantify the current relationship between franchisees and McDonald’s Corporation, using a scale of one to five, with 1=Poor and 5=Excellent. The average response we received was 1.41 — the lowest average response we have received for this question since Q4 2018’s 1.39.
Read More
By Mark Kalinowski
Published on April 25, 2019 at 12:00 AM
Based on the results of our latest proprietary McDonald’s Franchisee Survey, we retain our Q1E U.S. same-store sales forecast at +3.2%. In the previous 80 iterations of the McDonald’s Franchisee Survey, the survey result has been within 200 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 73 times (91.3% of the time), and within 100 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 56 times (70.0% of the time).
Read More
By Mark Kalinowski
Published on January 25, 2019 at 12:00 AM
Based on the results of our latest proprietary McDonald’s Franchisee Survey, we adjust our Q4E U.S. same-store sales forecast upward by +40 basis points, to +2.6%. In the previous 79 iterations of the McDonald’s Franchisee Survey, the survey result has been within 200 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 72 times (91.1% of the time), and within 100 basis points of the McDonald’s U.S. same-store sales number reported shortly thereafter 55 times (69.6% of the time).
Read More
