By Mark Kalinowski
Published on January 29, 2019 at 12:00 AM
With this report, we raise our data-driven Kalinowski Restaurant Industry Index for Q4E from +1.9% to +2.6%. This 70 basis-point increase is based on our latest proprietary checks/data as regards same-store sales performance for each of the constituent segments during the second half of November and all of December. December in particular seems to have been especially robust for publicly-traded restaurant concepts’ same-store sales.
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By Mark Kalinowski
Published on January 28, 2019 at 12:00 AM
Following our data-driven checks regarding Applebee’s, we increase our Q4E 2018 same-store sales projection for that brand by +80 basis points, to a new “sell-side high” of +4.0%. We believe that Applebee’s — the nation’s largest casual dining concept, as measured by domestic systemwide sales — in particular enjoyed a solid December, during which time the Neighborhood Drink of the Month was the Dollar Jolly (lapping December 2017’s $1 Long Island Iced Teas), as well as a successful November (which featured $2 Bud Lights — Dilly! Dilly! — as compared to no nationwide drink special during November 2017; also, Bigger, Bolder Grill Combos were brought back as a featured promotion in mid-November 2018).
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By Mark Kalinowski
Published on January 28, 2019 at 12:00 AM
With this report, we (again) raise our data-driven Kalinowski Casual Dining Index for Q4E, this time around from +2.1% to +3.1%. This 100 basis-point increase is based on our latest proprietary checks/data as regards same-store sales performance for this segment during the second half of November and all of December. (We had previously increased our Kalinowski Casual Dining Index for Q4E from +1.6% to +2.1% back on December 4th.)
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