MCD “Colores” Us Impressed Updating Our Q3E Forecasts (Again)
By Mark Kalinowski
Published on October 5, 2020 at 12:00 AM
For the second time in a month, we raise our Q3E same-store sales forecast for McDonald’s U.S. — this time by +60 basis points, to +3.6%. This is based on robust same-store sales from the second half of September, thanks largely to: (1) a limitedtime promotional tie-in with rapper Travis Scott (which launched September 8th), and (2) a limited-time offer featuring Spicy Chicken McNuggets (which launched September 16th). Both of these promotions did so well that at times restaurants were sold out of the items involved well before the official promotional end dates.