Thursday December 5, 2024, 07:00:00
CMG: The Future Mix of Chipotlanes Relative to Chipotle’s Total Unit Count
On November 20th, Chipotle “announced today the opening of its 1,000th Chipotlane restaurant on Thursday, November 21. Located in the Kansas City metro area, the milestone restaurant will feature the company’s signature digital order drive thru pick-up lane. Of the company’s more than 3,600 restaurants in its real estate portfolio, nearly 30% feature a Chipotlane. ‘Chipotlanes are a critical piece of our long-term growth goal of reaching 7,000 restaurants in North America,’ said Chris Brandt, Chief Brand Officer. ‘This restaurant format is the fastest way for fans to get Chipotle and has proven to increase sales, margins, and returns.’”