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![Mark Kalinowski](https://gravatar.com/avatar/3d58506687abf3c25b0cba5ef2c33e3e?s=400&r=G&d=https://kalinowskiequityresearch.com/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg)
YUM: Adjusting Our Estimates (6/25/2024)
The quick-service part of the domestic restaurant industry is more challenged on the sales front so far during 2024 than it was over the 2021-23 time period. Part of this relates to some consumers getting fed up with higher prices. Although the worst inflation in 40+ years affected virtually every industry, disproportionate media attention has been paid as of late to fast-food prices. Couple this with a more conservative approach to restaurant spending by lower-income households, and it’s not a surprise that some large quick-service burger concepts have rolled out – or will roll out soon – some meal deals that emphasize value.