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McDonald's Corp (MCD)
Mark Kalinowski

MCD: Part Two of McDonald’s Franchisee Survey Discusses the Chicken Big Mac

Today we publish part two of two of the April 2023 edition of our proprietary McDonald’s Franchisee Survey. This report examines whether McDonald’s U.S. should launch a Chicken Big Mac nationwide, or not. This report also provides some general thoughts from the franchisees about any topic currently at the forefront of their minds.

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McDonald's Corp (MCD)
Mark Kalinowski

MCD: Part 2 of McDonald’s Franchisee Survey Discusses the Chicken Big Mac

Today we publish part two of two of the April 2023 edition of our proprietary McDonald’s Franchisee Survey. This report examines whether McDonald’s U.S. should launch a Chicken Big Mac nationwide, or not. This report also provides some general thoughts from the franchisees about any topic currently at the forefront of their minds.

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Restaurant Industry
Mark Kalinowski

Restaurants: Market Share Gains at the Expense of Grocery Stores Continue

Data out today from the U.S. Census shows that restaurants’ market share (with grocery stores/supermarkets making up the other component) was 56.1% in March 2023. Sequentially, this is slightly up from the (-10 basis point downward revised) 56.0% figure from February 2023. It also marks the second-best month ever for the U.S. restaurant industry in this regard, surpassed only by January 2023’s all-time record of 56.7%. On a year-over-year basis, the March 2023 numbers represent a +170 basis point gain in favor of restaurants.

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Restaurant Industry
Mark Kalinowski

Restaurant Pricing Now Rising More Quickly than Grocery Pricing

The latest Consumer Price Index (CPI) data shows that prices for food-at-home (grocery stores and supermarkets) rose by +8.4% in March (sequentially down by -180 basis points from February’s +10.2%). This +8.4% number compares with price for food-away-from-home (restaurants) that increased by +8.8% year-over-year in March (sequentially up by +40 basis points from February’s +8.4%). This marks the first month in which restaurant pricing is outpacing grocery/supermarket pricing since late 2021.

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